LCA is an acronym for Language and Cultural Audit wherein we evaluate the consistency of a brand communication in the digital space. Precisely focused around auditing the TVCs of a brand, a rating system is attached to this assessment.
As among the key intellectual properties of magnon sancus, it is an extensive report wherein we analyse the effectiveness of a brand outreach in terms of the language and local culture. The assessment criterion involves four main stages, viz. Easy to Understand, Feels Local, Regional Nuances, and Watch Outs/ Risks.
In general, the scoring meter comprises basic linguistic check, overall tonality of the audio clips/ supers, inspection of the regional flair, and scrutiny around the presence of offensive/ ambiguous language. Based on the slab where your TVCs fall, in the scoring meter, an explicit report is shared, followed by a tailored solution.
We examine the existence of original/ unique ideas which are linguistically correct and are in line with the brand ideology.
We help wipe out unwanted terms or tone which could possibly discourage new business and/or user interaction.
We caution you against the possible threats pertaining to the presence of unlawful, or obscene content.
We look into the inclusion of regional character and local spirit of the given geographic area.
We ensure that your vernacular content perfectly matches with the local customs and traditions.
We ensure that the tone and rhythm of your TVCs merge well with the local slangs.
We scan for unsuitable language and suggest changes to complement the local sentiments.
We check for missed chords and help re-align the expressions with the local culture.
User
Experience
Familiar
Language
Content
Strategy
Legally
Correct
