MAGNON INDEX FOR LANGUAGE EXPERIENCE
Magnon Index for Language Experience, a.k.a. MILE is our assessment criterion to gauge the various linguistic aspects of your brand’s presence and performance across digital and physical channels.
Being the brainchild and intellectual property of magnon sancus, the concept of MILE covers an in-depth analysis of a brand’s visibility across multiple languages and platforms. It adopts quantitative and qualitative approaches to comprehend your competitive benchmarking, user relevance, and linguistic excellence.
A phase-wise strategy is planned and executed to tap the various touchpoints of a purchase journey. We map your users, and their stage in the purchase journey. As a score-based framework, MILE identifies potential cultural pitfalls and competitive disadvantages to develop bespoke content strategies that ring true to specific cultural segments.
We conduct a detailed brand localisation assessment of your presence in online as well as offline platforms.
We not only study your competition, but also investigate and compare their performance against yours.
We allot a score against every language to ascertain where other brands are excelling and your brand lacks.
We design custom-fit localisation strategies to ensure that your messaging is colloquial across diverse language groups and it is adaptive to regulatory shifts.
We inspect your campaigns and language strategy, and offer exclusive solutions for persistent benefits.
We conduct multilingual brand presence analysis to evaluate your brand’s performance across multiple platforms.
We investigate, relate, and weigh your performance against the competitors.
We score your performance on language competency, social presence, user relevance, and marketing assets.
User
Journey
Three
Phases
User-First
Approach
Coherent
Plan
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