Cultural
Consultancy
Culture is something that takes centuries to perfect itself but mere minutes to expose another's imperfections. We are here to help your brand pass the culture test with flying colours.
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CULTURE AS A TEST FOR ADAPTABILITY
The culture test starts with a simple greeting. Do you offer to shake hands, give a gentle hug, or do the namaste, or bow to each other? If there are so many thoughts involved in the first greeting, imagine a life in a foreign land for your brand. Some of the biggest brands have taken this lightly and learnt lessons the hard way. At Magnon Sancus, we offer a wide range of cultural consultancy services to make sure your brand strikes the right chord with a new audience.
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RESEARCH-BACKED ASSURANCE
It definitely looks grey. But we will give you the exact proportions of the black and white that get behind it. Our experience of working with top brands across languages helps in giving you research-backed actionable insights for effective cultural strategy. With this assurance, you can understand the similarities and differences between your current and potential client base, leverage and pivot where needed and stay relevant wherever you go.
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CULTURE-PROOFING
BRAND IDENTITIESEver met a guy who is not happy with his name? Dig deeper and you will realize that his parents gave him a name that was perfectly normal in their region. But then life took him outside his native place and he has been explaining his name to everyone ever since, while silently blaming his fate and parents in equal degrees. One slight slip-up and your brand could be that guy. At Magnon Sancus, we make sure that your brand names, product names and other identities are culture-proofed.
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THE LANGUAGE OF VISUALS
When fate smiles mischievously at your brand, even something like a cute, innocent animated graphic design can be seen as an offensive, shocking graphic content in another culture. Cultural expressions can transcend words and take a whole new shape in the language of visuals. We help you to extend the culture-proofing effort in your logos, marketing & sales collaterals, and other brand visuals.